So you have a great product or service, but no one seems to be buying. Then you’ve just asked what is the most important question you can ask in marketing management?
The answer to that question has never been more necessary in a world that is becoming ever increasingly more digitally connected. To put it simply… You need a marketing funnel, and No! not the kind of funnel you drink out of at fines meetings. If you play sport in South Africa, then you know what I mean. As fun as that kind of funnel can be, trust us, this type of marketing funnel is way more fun for your business.
Simply put a marketing funnel is a system designed to attract prospects / leads, and convert them into customers for your business. Now the next important question every business owner or marketer needs to ask themselves… What does your Modern Day Marketing Plan look like?
Of course by Modern Day we mean “Digital”, but we’re willing to bet that it’s messy right? Or worse….Missing. The biggest problem with marketing plans within business, is that they can often be difficult to plan out fully. When it comes to digital marketing, it’s even worse because of how new the concept is with respect to marketing as a whole. Many nights have been wasted making those lengthy presentations for your marketing campaigns, still to not deliver it to your team on time!
Your business needs a PLAN that everyone can see, edit, and stay accountable to. A place where you can take the great ideas in your head and set them into motion, and by motion we mean, a thorough understanding of how to move your currently doubtful prospects though your well planned out marketing funnel.
The perfect Marketing Plan or Funnel ensures congruence with your marketing message, across all your various touch points with potential prospects and customers. A seamless digital experience of finding warm leads from the initial awareness stage through organic or paid traffic. To the qualifying of those leads who opt to learn more about your brand or service in the consideration phase. All the way to the intent and evaluation phases, where prospects trial your product or visit your store to physically see a product. To the final stage of the funnel where a prospect has made the decision to buy and turns into a customer.
The key elements that underlie all of these stages are organization, having a well thought out plan, and clear communication. In an increasingly digital world, your New Map to Marketing Success should take this prospect-to-customer experience in mind by fully controlling your marketing funnels.
Funnel marketing is a very in-depth and profitable way of of looking at digital marketing, and these are the key stages that Zavant Digital follows to be successful marketers in order to take your marketing to the next level.